INNOVATION
Property Association has a culture of innovation in everything we do. We use the latest technology across our whole business – including reporting and marketing. Know instantly – average cost of sale, availability, settlements, pricing across the life of a development and more. This focus on innovation means that our team is highly productive, and allows us to deliver better customer experiences and more effective services – whilst giving you, the developer, an edge over your competitors.
When discussing innovation, we have to make note of the importance of automation. Automation can free up time by taking over tedious and time-consuming tasks. At Property Association, we are advocates of automation, especially within sales and marketing, which allows staff to increase productivity by eradicating the need for manual admin tasks. That way, they can focus on what’s important – selling, nurturing and converting leads.
Good management of your database is imperative. This includes a comprehensive communication strategy with multiple touch points. In 2019, project marketers found that there was anywhere between 15 to 25 touch points required to get a prospective buyer to your display. It is imperative that a CRM is utilised to automate communication, monitor activity and track buyers. It is also the tool sales teams ely on for trigger points in terms of contacting leads after each communication campaign. We have an active and strong CRM that we continue to build and use for all communication regarding our developments.
FIRST HOME BUYER DEALS PLATFORM
First Home Buyer Deals is a unique offering in the Australian market. With housing affordability a huge topic in property, this new portal will allow developers to put their properties – and value offering right in front of a valuable audience of potential buyers. First Home Buyer Deals will offer deals across properties, loans and conveyancing as well as resources and tools to assist the First Home Buyer market.