There is a lot of uncertainty when selling developments, however with the right narrative, lead generating strategies and strong sales team this reduces the uncertainty.
We live in the digital era and at Property Association we have all digital channels covered. We have an extensive CRM of leads, an email marketing database and social media following that we regularly market to. We regularly communicate with buyers to ensure we are constantly connecting and keeping them informed in order to build their trust. Our strong, professional and experienced Sales team, understand the power of story telling, leading with value and building relationships in order to work with buyers to convert a discussion into a sale.
With any development, it is imperative that you have referral sales coming from different Channel Partners. These referrals traditionally come from;
Accountants and financial planners
At Property Association we have an extensive database of almost 2,000 channel partners. We have strong relationships with referral partners and work these to benefit the selling process of our developments. We ensure that there is a significant amount of training and support required to get these partners active on your development. The more confident they are with a development the more chance they will raise it with their buyers. This comes down to continuous education and support.